Trade Mark Management – key differences Aus vs U.S
Many Australian business owners are looking to infiltrate the American market and for good reason. The United States of America (USA) is the world’s largest economy - with a population of over 325 million people - what business wouldn’t want to operate in this economy?
If you’re thinking about expanding your business and entering the USA market, it’s important to understand how to protect your brand while you’re there,
as there are fundamental differences between the Australian and USA IP systems. For example, Australian’s that file directly with the USPTO must use
an IP attorney. So if your permanent legal residence or principal place of business is outside of the USA, you will need a USA-licensed attorney to
represent you in all trade mark matters.
If you miss the filing deadline there is a grace period of six months to file the maintenance documents, however this does incur additional fees. If you miss both the initial filing date and the grace period, your trade mark will expire and you will have to file a new application.
Don’t get caught out over differences in our systems, learn more on our website and good luck taking your business to the USA.