ECA

Developing An International Marketing Plan. Melbourne, November

Details

Start Date: 08 November 2017 RSVP: 01 November 2017 Time: 9.00am - 2.00pm
Seating Available: 12 Location: Servcorp, Level 2, 1 Riverside Quay, 1 Southbank Boulevard, Melbourne

Pricing

Face to Face Non-accredited
Non-ECA Members: $495.00Individual/Student Members: $445.50Business Members: $396.00 Face to Face Accredited
Non Members: $770.00Individual/Student Members: $693.00Business Members $616.00
Online Non-accredited
Non-ECA Members: $363.00Individual/Student Members: $326.70Business Members: $290.40 Online Accredited
Non Members: $880.00Individual/Student Members: $792.00Business Members $704.00

The level of involvement of companies engaged in international business will range from exporting to licensing, to joint ventures, to wholly owned subsidiaries. This workshop will focus on the competencies to plan and sustain market entry into international markets, and cross border marketing management.

The development of soundly based international marketing strategies requires knowledge of marketing principles, global environmental factors, management techniques and practical applications.

This workshop will cover:

• Marketing Fundamentals
• Environmental Factors
• Influences on International Marketing Strategies
• International Marketing Strategies
• The International Marketing Plan

All ECA workshops and courses can be undertaken as stand-alone units, or accredited as part of an Advanced Diploma in International Business with the Charles Sturt University Centre for Customs and Excise Studies. Different prices apply and you need to declare your intention to register for the accredited course when booking an individual ECA workshop or course. For further information before booking, contact Angela Wright on 02 8243 7490.

Select Course Type

To book the Online Accredited version of this course, please click the link below.

ENROL WITH CCES
Developing An International Marketing Plan. Melbourne, November
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Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
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