Developing An International Marketing Plan. Melbourne, November
This Course has now ended.
The level of involvement of companies engaged in international business will range from exporting to licensing, to joint ventures, to wholly owned subsidiaries.
This workshop will focus on the competencies to plan and sustain market entry into international markets, and cross border marketing management.
The development of soundly based international marketing strategies requires knowledge of marketing principles, global environmental factors, management techniques and practical applications.
This workshop will cover:
• Marketing Fundamentals
• Environmental Factors
• Influences on International Marketing Strategies
• International Marketing Strategies
• The International Marketing Plan
All ECA workshops and courses can be undertaken as stand-alone units, or accredited as part of an Advanced Diploma in International Business with the Charles Sturt University Centre for Customs and Excise Studies. Different prices apply and you need to declare your intention to register for the accredited course when booking an individual ECA workshop or course. For further information before booking, contact Angela Wright on 02 8243 7490.
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Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
Member of the ECA
“90% of our business is export based and we are expanding rapidly throughout Asia. As we move into new countries and regions it is important to understand the country, culture and business norms and ECA has helped us do this through their programs. ECA has also helped us improve our shipping and documentation efficiency, especially with the new GHS requirements. Overall, ECA is a wealth of information and knowledge and have always been very helpful when we have specific issues or questions.”Become a Member
Nuix is the 2015 Premier's NSW Exporter of the Year. As a technology company that protects, informs and empowers society. Nuix has more than 1,500 customers in over 60 countries, including all major global regulatory agencies, leading security and law enforcement agencies, all tier one advisory and litigation support vendors, and many of the world's leading financial institutions, corporations and government departments.