ECA

Judging

The judging panels for each awards program are drawn from the private and public sectors comprising persons with international business experience.

Please note: the judge’s decision is final and no discussion will be entered into.

Areas of focus include:

  • The degree of innovation in the marketing strategy
  • Export growth achieved and the ability to sustain that growth
  • Evidence of sustainable competitive advantage
  • Value and contribution of exporting to business expansion
  • The overall company commitment to international business

Criteria

The applications are judged against the following criteria:

  • Viability of the company
  • Quality of export marketing strategy
  • Strength of strategies to promote brand awareness
  • Competitive edge of product/ service in marketplace
  • Level and sustainability of export sales
  • Value and contribution of exporting to the business expansion
  • Relevance of employment figures in export expansion
  • Innovation in exporting
  • Technological influence in export activity
  • Sustainable business practices
  • Company’s commitment to international business
  • Financial strategy for export business
  • Sufficient assets to support export activity

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Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
Member of the ECA

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